The new single from Swedish Britney Spears producers Miike Snow opens with a very serious, very portentious piano line, and continues in the same poe faced manner throughout. Hyper polished and anemically epic, this has drivetime anthem written all over- big synth arpeggios, marching drums, and insipid lyrics combine to make, well, nothing much really. Perhaps a faint impression of a neatly made wet bed.
Onto the remixes then, and it seems Sinden’s managed to perform the finest turd sprucing with a skippy carnival mix that avoids his more clownish tendencies and delivers a hypnotic bass line underpinning choice vocal cuts and nice touchs of melancholy. Emalkay hands in a dubstep mix that can only disappoint after the might of recent killer ‘When I Look At You’. Here he just whacks a load of sub under the original to make the kind of palatable dubstep, one eye coldly cocked towards daytime radio, that has been flooding out since Skream’s La Roux rework. And finally, Felix Da Housecat comes along like its 2003 with a big electro rock banger which would probably sound great changed off your nut in a Miami mega club, but just sounds annoying on a freezing afternoon in Blighty.