So here it is, the inaugural edition of Ransom stats. A weekly blast of statistics based information that's as useful in the bedroom – this originally said boardroom but let's face it, stats are sexy – as it is in the pub. I don't pretend to have my finger on any kind of pulse just a keen nose for random information of all kinds.
OK, so this one's a few weeks old now but worth a mention in case anyone missed it – Tumblr finds itself christened the no. 1 social network among 13 – 25 year old's in the US.
Tumblr – a site predominantly known for sharing memes, pictures of food, cats and niche pornography – has been declared the most popular social network among people aged 13 to 25 in the US. In a recent survey by Garry Tan of 1,038 people from two age groups, 13-18 and 19-25, it was found that in both instances Tumblr was more popular than any other social network. The exact stats can be seen here:
They show Tumblr in the lead with Facebook coming in a close second and Twitter limping home to third, although Instagram is hot on their heels in the 13-18 category.
Add to this the fact Tumblr is now in the top 10 websites in the US – 20 billion page views a month since you ask – and you've got a slowly building jugernaught powered by a generation genuinely interested in documenting and sharing the things that matter to them. Advertisers take note…
Ian Pither (Ransom Note Statistician)