Azealia Banks Makes Interactive Google Powered Video

Somewhere on the intersection between fascinating art and terrifying intrusion into our lives lies the new Googlle Chrome powered video from Azealia Banks. Soundtracked by her new single Wallace – which itself is a great tune, an example of Banks constant forward thinking approach to soul, hip hop and house – the video requires you to use Chrome to watch it (bad luck all you Safari and Firefox users. Those of you using Internet Explorer are way beyond help anyway). It then gets Chrome to access your web camera, with the motions the camera picks up being used to affect the action on the screen – you can control Banks' gestures, and place your self in the background of the video. From an artistic point of view, it sounds pretty fly – on the downside it didn't wor properly on my wheezy old Toshiba. Still, the idea of the consumer controlling the performer is an interesting concept in our reality show saturated pop market. 

"I’m thrilled to be part of a potentially groundbreaking new “norm” in the future of making music videos,” said Azealia Banks of the project – and here we're a little less sure. If the norm is browser specific videos that rely on Google getting their claws that little bit deeper into culture, we'll probably give it a pass. Having said that, no doubt some enterprising soul could fairly easily knock up a plug-in that allowed you to play Chrome specific videos on other browsers – we're still gonna think twice before we have em switching our web cam on and off…

Watch Wallace here and see what you think…