The French duo whom have previously appeared most prominently on Going Good have announced a new imprint alongside a first release. The newly launched label is titled Natural Selections and will feature a limitless array of musicality with no distinct focus on genre or style. The inaugural release comes in the form of an album from a Russian musician who operates under the alias of Mårble. An ambient album comprised of nine tracks and titled "Elixir Of Immortality". The album has apparently been a long time in planning and has been championed heavily by Going Good founder Brian Not Brian already.