The announcement was made at the tail end of last week as Ballantine's unveiled a report which demonstrated the extent of discrimination experienced in clubs and amidst the music community in damning detail. The report which was titled ‘Resetting the Dancefloor’ found that one in three people had experienced discrimination and a further 84% has been witness to it in clubs or at festivals.
The report surveyed over 2,300 people across four continents and highlighted a number of areas for concern and improvement across the breadth of the industry. Key statements and commentary has been made by an array of musicians and promoters across the sector including SBTV Founder Jamal Edwards MBE, dance music diversity and inclusion pioneering collective, HE.SHE.THEY., co-founders Sophia Kearney & Steven Braines, rapidly ascending Madrid-based female DJ collective Chica Gang. Honey Dijon voiced her views on the findings:
“All of these things we’re fighting for - diverse line-ups, diverse dancefloors - this is simply us wanting our humanity and our creativity to be considered as worthy as other people’s. That’s an expectation no one should be able to stand in the way of.”
More details on the report and Ballantine's True Music campaign can be found HERE.
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