Wasted Heroes Reveal Their Ss16 Collection

Liverpool based, electronic music inspired streetwear label, Wasted Heroes have revealed their SS16 collection. Founder of the label; graphic designer Russel Reid, focusses on stylish and comfortable pieces featuring bold screen printed designs. 

With Russell Reid making a name for himself designing posters for some of Liverpool’s most legendary clubs. Wasted Heroes was born in 2010 as a result of design and music being a backbone to Reid’s life. 

The brand has received a phenomenal amount of support from the electronic music community in the shape of Carl Cox, The Martinez Brothers and Eats Everything. Wasted Heroes also have ongoing merchandise collaborations with labels and acts such as Sasha’s Last night on Earth.

The label has stuck to its independent roots in a small studio in Liverpool, offering a bespoke hands on approach. 

Visit the site HERE.